September 13th, 2010
Internet an equalizer for people with disabilities
(Extracted from AFP, September 5, 2010)
Internet gadgets and software are creating a virtual world of equality and opportunity for a large segment of the population once marginalized due to physical or mental impairments.
“It is not about being able to do everything; it is about being able to do what you possibly can given your condition and the technology available,” said Tsaran, a project manager at Yahoo!
accessibility lab.’ Tsaran’s team at Yahoo! is devoted to getting engineers and designers to remove barriers that people with disabilities might face when visiting any of the California Internet firm’s websites.
Video Music Awards’ ad revenue surges on air, online
(Extracted from Advertising Age, September 9, 2010)
Yahoo supplemented commercials for products such as Yahoo Music and Yahoo search by co-creating an online program called Behind The Lens, giving MTV viewers and Yahoo users a peek at the making of this year’s nominated videos.
“We want to make sure consumers know Yahoo has a fantastic search product where they can find the information they know and love,” said Elisa Steele, Yahoo’s chief marketing officer. “Music is such a passion point to both of our audiences, so this is about bringing a richer experience to both of our audiences.”
Bing-Yahoo Combine For 25% Of Search Market Share: Hitwise
(Extracted from Search Engine Land, September 7, 2010)
In the first five days of its search alliance, Bing and Yahoo combined to hold just under 25% of the search engine market share. That’s according to an Experian Hitwise release just out this afternoon.
Yahoo and Bing announced that the transition to using Bing-powered organic results on Yahoo was completed on August 24th. According to today’s Experian Hitwise stats, Bing and Yahoo combined to hold 24.56% market share for the week that ended on August 28th — reflecting five days of combined search results. Individually for those five days, Yahoo held 14.32% and Bing 10.24% of all U.S. searches.
Yahoo makes its fantasy football more social
(Extracted from CNET News, September 9, 2010)
Updates from Yahoo-based fantasy football leagues will be pushed to Facebook for the first time (in addition to Yahoo’s own Yahoo Updates), with teams and leagues now “like”-able using Facebook’s ubiquitous button. That’s pretty much a no-brainer for Yahoo, considering Facebook’s dominance in all things involving communication and interaction with other humans online. That said, it doesn’t look like there will be any real interaction possible from Facebook’s end–like setting lineups or making roster moves, so in the end the Facebook integration is more just to be able to tell your friends.
It’s also launched a fantasy football Android app to accompany its existing iPhone app, and has made a handful of previously paid features free (Draft Kit and Dues Tracking among them).
Yahoo Scores Deal With Europe’s Largest TV Maker
(Extracted from WebProNews, September 3, 2010)
Yahoo announced a partnership with a major TV manufacturer this morning. Vestel, the TV manufacturer in question, is Europe’s largest. It claims to produce 16 percent of LCD TVs made on the continent, and 25 percent of digital set-top boxes, too. That gives the organization quite a reach, and Yahoo will benefit from it in an obvious way: Vestel plans to ship Yahoo Connected TV to consumers in over 40 countries.
Rich Riley, the senior vice president and managing director of Yahoo EMEA, stated as a result, “Yahoo! is transforming the television experience for millions of consumers around the world. Vestel’s innovative consumer electronics products combined with Yahoo!’s industry-leading Connected TV platform allow consumers to experience the Internet and television together in ways they never have before. This is the future of television.”
Yahoo! Bangalore lab creates Web of Object to redefine search concept
(Extracted from the Financial Express, September 6, 2010)
The Yahoo! Centre of Excellence in Bangalore is focusing on redefining the concept of Web search. Currently, if one searches for Sachin Tendulkar on the Internet, one will come across links which may not be tailored for the information one is looking for. Yahoo! is trying to innovate by building a page dedicated to Sachin which utilises the firm’s resources like Yahoo! Cricket and Yahoo! News—which provide information about Sachin ranging from his latest You Tube videos and Flickr pictures to his latest tweets—and then present it to the user.
Shouvick Mukherjee, vice-president and head, Yahoo! India Research & Development, says the Internet landscape is now at a tipping point. “We are focusing on innovating verticalised search within specific categories like sports, movies and business. We are also incorporating visual search. Video and image search are already present. One can also search in vernacular languages, besides searching through sketching a map.”In the near future, search engines may be incorporated in a whole range of devices from cars and phones to television sets. Voice search—searching by just calling out the name/word—is also being improvised upon. “We plan to make the keyboard redundant in a web search. Gesture-based search is also in the labs now,” Mukherjee adds.
Breaking Campaign: Yahoo!7 Educates Market About Behavioural Targeting
(B&T Marketing & Media, September 8, 2010)
Yahoo!7 has unveiled its new trade marketing digital campaign that aims to help explain the role of behavioural targeting.
The internet giant has attempted to explain behavioural targeting in a fun and entertaining way by producing a story in the narrative, number crunching-style seen in the Will Ferrell movie Stranger than Fiction.
The two-and-a-half minute video, which was produced by Three Drunk Monkeys, features a character called Hamish carrying out his usual morning routine, and shows how Yahoo!7 uses behavioural information to increase the relevancy and effectiveness of its advertising offering.
To watch the video click here. http://au.promotions.yahoo.com/behavioraltargeting
Yahoo!’s User Interface Library Learns To Love Being Touched, Gestured At
(Extracted from TechCrunch, September 7, 2010)
Gather up a group of people who make their living through web design, and they’ll probably all agree on at least two things: A) touchscreens aren’t going anywhere, and B) designing web stuff for touchscreens sort of sucks. Native apps have, in a sense, spoiled users; with things like drag-and-drop and basic touch gesture recognition almost laughably simple to implement in native apps, web app developers are left to hack in such features themselves or risk having their app seem dated from the get-go.
Today Yahoo! is looking to make things a bit less painful with the latest release of their open-source User Interface library, YUI. Along with a laundry list of other features (see below), today’s release of YUI 3.2.0 brings support for touch events — that is, code that knows to fire the very instant something is tapped (rather than when the finger is lifted), making things that support drag-and-drop, flicking, and sliding a whole lot less of a chore to build
Today’s Consumer Price Check
(Link to The Today Show, September 10, 2010)
Laura Rowley, Yahoo! Finance columnist, was a guest this morning on NBC’s The Today Show, discussing products consumers overpay for.
Web Trends: Fantasy Football and the MTV Video Music Awards
(Link to ABC News video, September 9, 2010)
Pamela Woon, Yahoo! Trend Expert appears on ABC News to discuss Connected TV, MTV VMAs, Y! Sports, Y! Fantasy Football, and Search.
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August 31st, 2010
Progetto firmato Arscolor Interactive
Per riprodurre sul web la propria comunicazione Elena Marchesini, marchio emergente di abiti sartoriali Made in Italy che si rivolge al mercato cinese, ha scelto la web agency Arscolor Interactive per la propria strategia di comunicazione in rete, a partire dal nuovo website. Elenamarchesini.it riproduce le cifre stilistiche caratteristiche degli abiti dell’atelier. Ivan Galletti, client manager di Arscolor Interactive, si è così espresso: «Il sito internet di Elena Marchesini sarà un supporto fondamentale per la riuscita del progetto, soprattutto grazie all’attenzione prestata all’indicizzazione sui motori di ricerca». All’interno del sito è possibile trovare foto e video di alta qualità, oltre ai contatti delle sedi di Reggio Emilia, Milano e Shangai. È disponibile in italiano, inglese e cinese, è completamente aggiornabile e rappresenta il primo elemento di una strategia di web marketing, che proseguirà con campagne pay per click e canali Twitter, YouTube e Facebook.
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August 30th, 2010
Su internet 1.000 aziende inserzioniste esclusive (+42% rispetto al 2009); bene anche tv e radio.
La prima metà dell’anno va in archivio con un risultato decisamente positivo per il mercato pubblicitario e nonostante l’eliminazione della nazionale italiana al primo turno l’effetto dei Mondiali di Calcio si è fatto sentire nel mese di giugno, in particolare su tv e radio. Con una spesa superiore ai 4,5 miliardi di euro la variazione rispetto al primo semestre 2009 è stata del +4,7%. Considerando esclusivamente la commerciale nazionale la crescita complessiva dell’advertising è stata del 5,4%, mentre nel solo mese di giugno del 9,7% rispetto allo stesso mese del 2009. L’advertising è in aumento per tutti i settori principali e in particolare per alimentari (+10,0%) e bevande/alcolici (+9,2%). In crescita, seppur contenuta, automobili (+1,1%) e telecomunicazioni (+2,3%). Tv, radio e internet hanno chiuso il semestre con un andamento migliore rispetto al mercato.
Aumenta il numero di aziende inserzioniste rispetto al 2009 (+0,6%). Da segnalare su internet 1.000 inserzionisti esclusivi (+42% rispetto al 2009). La televisione, considerando sia i canali generalisti che quelli satellitari (marchi Sky e Fox) chiude il primo semestre con una crescita del 7,3%. Il piccolo schermo è il mezzo che ha beneficiato maggiormente dei mondiali di calcio. Sempre in tv da sottolineare nel solo mese di giugno l’aumento degli investimenti del settore automobili (+56,9%) e di bevande/alcoolici (+29,2%). Sulla radio la crescita si mantiene a due cifre (+14,8%) sul primo semestre 2009. Nei primi sei mesi è stato il settore telecomunicazioni quello che è cresciuto di più (+41,0%), mentre a giugno sono tornati ad aumentare gli investimenti delle automobili (+11,3%) che per la prima volta nel 2010 hanno chiuso un mese in crescita. Anche su internet variazione positiva e superiore alla media del mercato (+14,6%). Direct mail (+4,5%), out of home tv (+7,3%), transit (+3,8%) hanno chiuso il semestre con una buona crescita. Variazioni appena positive per quotidiani (+0,5%), cinema (+0,3%), cards (+0,3%), mentre chiudono in calo free press (-8,2%) e periodici (-9,1%). Nel primo semestre 2010 sono state rilevate 14.776 aziende inserzioniste nei mezzi inclusi nella banca dati AdEx contro le 14.686 del 2009. Gli inserzionisti aumentano su tutti i mezzi ad eccezione di periodici e free press. Sulla tv si registra una crescita di aziende dell’11,6% (1.192 aziende nel primo semestre 2010), sulla radio del 7,9% (793 aziende) e su internet del 25,7% (2.315 aziende).
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August 23rd, 2010
Yahoo Picks Up Search Share From Google In July; Bing Flat
(Extracted from Barron’s Tech Trader Daily, August 17, 2010)
Yahoo saw a pickup in its share of the U.S. search market in July, according to new data from ComScore. The research firm is now reporting a new measure – Explicit Core Search – to weed out searches linked to slide shows and other artificial enhancements.
By that measure, Google had 65.8% of the market in July, down from 66.2% in June. Yahoo had 17.1% of the market, up from 16.7%. Microsoft Bing was flat sequentially at 11% of the market.
Hard Choices: Carol Bartz of Yahoo!
(Extracted from Bloomberg BusinessWeek, August 16, 2010)
In the Bloomberg BusinessWeek ‘Hard Choices’ column, Carol Bartz discusses her reasoning behind accepting the role of CEO at Yahoo!.
I wasn’t sure whether I liked the business, but I was intrigued by the challenge. I didn’t come out of this industry, but I didn’t come out of the [computer-aided design] industry either when I went to Autodesk. As I explored Yahoo—reluctantly—I realized that what they needed was strong management at the top to streamline the organization and unlock the creativity. The company was siloed. People weren’t speaking to each other. I had to be sold on taking the reins again, but the more I thought about Yahoo, the more I could see a role for me there.
HTML5-Optimized Yahoo Mail Hits the iPad
(Extracted from PC Magazine, August 17, 2010)
Yahoo on Tuesday unveiled an updated, HTML5-optimized version of Yahoo Mail for the iPad, promising a faster, more organized, and feature-rich experience.
“If you’ve used our recently launched HTML5 mobile Web mail for iPhone you’ll feel right at home,” Lee Parry, product manager for Yahoo Mail, wrote in a blog post. “We’ve kept all the things users love about our new mobile Web mail experience, while also optimizing for the gorgeous large screen of the iPad.”
Yahoo Wants to Blind the Competition with Science
(Extracted from Wired, August 17, 2010)
Imagine a world where your favorite web page doesn’t even exist until you go there, and then it’s exactly what you hoped it would be, and it makes you viscerally happy. Prabhakar Raghavan is thinking about just that, and as the chief scientist for Yahoo he’s actually in a position to make it possible. “In principle, everything on a web page is fungible and we can change the layout to maximize happiness,” Raghavan said. “We all have proxies for happiness.”
Raghavan says Yahoo has more than just technology — it’s got research scientists, drawing on disciplines ranging from sociology to micro-economics. They comb through data for patterns and insights — what Raghavan calls “internet social scientists”. Their job is to “blend large-scale data analysis with social analysis,” Raghavan says, a combination rarely found in academia.
Yahoo! and Virgin Media latch on to new football season
(Extracted MediaWeek, August 16, 2010)
Yahoo! has launched its Premier League online highlights coverage with video advertisers including Adidas, Heineken, BT and Sony Pictures, while Virgin Media has created another online destination for football fans watching live matches. Yahoo! is backing its coverage with multi-million pound marketing campaign across the rest of the year with the strapline: ‘Miss a game? We didn’t’.
Mark Rabe, managing director of Yahoo! UK, said: “Following on from the success of Yahoo!’s World Cup activity with David Beckham, our ambition for Barclays Premier League coverage is for Yahoo! to become your home for football online – whether you’re a user or an advertiser.”
Yahoo, Kardashian & the Spectrum of Engagement
(Extracted from Forbes, August 13, 2010)
The more Internet scientists find out about us, the better they can build a business. That used to end with personalization, but now it’s about who we touch, and whether we matter more than Kim Kardashian.
“What’s important to advertisers is who influences who,” says Prabhakar Raghavan, head of Yahoo Labs. Figuring that out, he says, can raise the value of an Internet ad tenfold, or provide advertisers with influence. “Content is increasingly not the only form of engagement –is playing a game, or hanging out with your friends, content? We have to look at a spectrum of engagement.” Such seemingly odd matters count for Yahoo’s profitability. Chief executive Carol Bartz has elevated Raghavan’s position in the company, counting on him to find ways not just to get people to stay longer on Yahoo, but to find new measures for what they do online, seeking the most value-added ways to hit them with advertising. As what we do, how they measure has to change, too.
Viral Video: Creative Commons+Flickr+Music Video=Lovely
(Link to All Things Digital video, August 19, 2010)
According to its creators, Changing Clocks, this music video of the song “I’ll Be Back This Summer,” was created using photos licensed under the Creative Commons, all sourced from images on Flickr.
Whatever–just watch, as it is really delightful.
Jim Rome is Burning
(Link to Better TV video, August 16, 2010)
Yahoo! Sports NFL Writer Jason Cole is featured on ESPN’s “Jim Rome is Burning” show, discussing the recent news surrounding Minnesota Viking’s quarterback Brett Favre.
Five Things In Your Closet
(Link to Better TV video, August 16, 2010)
Host of Yahoo! Shine’s “The Thread” Sarah Barnard makes an appearance on Better TV to discuss fashion essentials and the five must have items for ladies in their wardrobes.
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August 16th, 2010
YAHOO! WEEKLY NEWS
A collection of some of this week’s news about the company.
Yahoo scratches the surface of the Internet
(Link to ABC7 News video, August 11, 2010)
As good as search engines are, there is an important question that cannot be answered with a few keystrokes. “What is it that keeps users coming back? That is critical to understand,” Yahoo Chief Scientist Prabhakar Raghavan said.
And that is why Raghavan has drawn dozens of its research scientists to Silicon Valley this week from Yahoo labs in Spain, Israel, India and Chile. “I believe that the social sciences will undergo big leaps, understanding of human behavior, in the next 10 to 20 years, thanks to the Internet because suddenly it’s possible to study and recreate human behavior at scales that you would never imagine before,” Raghavan said
Yahoo Remains Committed To Search – With Perks
(Extracted from Search Engine Watch, August 11, 2010)
Yahoo is focusing on content indeed but it also remains committed to search, Senior VP of Search Shashi Seth told us during a conversation at the company’s premises in Sunnyvale.
Well, think again. Speaking to us today, Seth said Yahoo is considering search from an integrated perspective: search, with content to leverage it, and conversely. Meshing together and layering content and verticals is now the key to search, but people seem to only think “search engine,” he said. If you look recently, the company’s Upshot blog perfectly illustrates his point, with search-driven news production that enables Yahoo to cover niches both in search and related content. Among those layers of data, Seth cited “local” as being a major component nowadays. Local data queries account for 30% of all searches and 70% of those searches concern shopping, he noted.
Yahoo, Bing race to meet deadline
(Extracted from San Jose Mercury News, August 12, 2010)
Yahoo and Microsoft are racing to meet a fall deadline for launching their joint venture to collaborate on Internet search, an effort by the former rivals to try to narrow the gap with their much stronger, common foe: Google..
Both Microsoft and Yahoo executives say the switch-over is going as well as could be expected, and Yahoo says that all of its search traffic, apart from paid search, could be powered by Bing as soon as the end of August. Still, Mark Morrissey, the Yahoo senior vice president in charge of the company’s transition team, said engineers are sometimes pulling 48- to 72-hour stints to hit key milestones.”I can tell you, far and away, this is the most complex logistical and technical thing I have ever been a part of,” said Morrissey, who also handled Yahoo’s switch to new systems for its paid search ads and display ads.
Yahoo CEO Carol Bartz: “I’m Just a Manager”
(Extracted from Fast Company, August 11, 2010)
Carol Bartz is used to being watched. A year and a half ago, she took the high-profile job as CEO of Yahoo, the iconic but struggling tech company. She’s become a celebrity CEO whose management is continually analyzed in the blogosphere and whose public talks–often peppered with barnyard language–are posted on YouTube. In this Q&A, Bartz talks about why you learn more from bad bosses than good ones, the analogy between management and motherhood, and why managing should be a craft of continuous learning.
Yahoo VP: Social graph is weak for targeting ads
(Extracted from IDG News Service, August 11, 2010)
For Yahoo, people’s online social connections are not very effective for targeting ads, when compared with better “signals” like search queries, location information, stated interests and content viewed, according to a Yahoo vice president.
Yahoo wants to go beyond simply aggregating people’s social-networking activities and try to provide added value to those “social streams,” by providing links to pictures, videos and news articles related to an item in a person’s social feed, for example. “That’s the kind of role Yahoo can play at the centerpoint of the social space. So for us, the data is a lot more about building these consumer engagement features that keep people coming back to Yahoo and participating with Yahoo.
.Yahoo Launches Global Media Review
(Extracted from Advertising Age, August 9, 2010)
Yahoo has initiated a global review of its traditional and digital media-planning and -buying account. “We are conducting a review as part of normal business practice to determine the best partner for Yahoo going forward,” Yahoo spokesman Graham James told Ad Age.
It is unclear at this point which agencies will be taking part in the review, but media-agency executives who have seen the review said the company is looking for a shop with a “strong presence on the West Coast.”
Yahoo heartened by patent verdict
(Extracted from the Associated Press, August 10, 2010)
Yahoo Inc. said it is pleased with a jury verdict that found it did not infringe a patent held by Bright Response LLC. A U.S. District Court jury in Texas found that Yahoo and Google Inc. did not infringe Bright Response’s patent covering the routing of electronic messages such as e-mail or search queries, according to court documents filed Monday.
The jury found that neither Google’s AdWords nor Yahoo’s sponsored search technology infringes on the patent because it was in public use before Bright Response filed for patent protection.
Back to School Savings 1 & Back to School Savings 2
(Link to ABC Good Morning America video August 9, 2010)
Yahoo! Finance Columnist Laura Rowley shops around for common school supplies at Connecticut stores to find out where to get the best savings, as the “Good Morning America” team looks to get children ready to go back to school.
The second part of the Good Morning America back to school series finds Yahoo! Finance Columnist Laura Rowley shopping around for common school supplies in Connecticut stores to find out where to get the best savings.
Canada Tour – Heather Cabot
(Link to Canada AM clip, August 11, 2010)
Yahoo! Web Life Editor Heather Cabot appears on Canada AM to discuss a Yahoo! Canada study which reveals how much the Internet has impacted our daily lives.
The Place For Politics
(Link to MSNBC News Live video August 8, 2010)
Holly Bailey, Senior Political Reporter for Yahoo! News, appears on MSNBC News Live, with Alex Witt, to discuss whether U.S. voters are likely to blame former President George W. Bush for the current economic situation in the country.
The Joy Behar Show
(Link to CNN video, August 12, 2010)
Host of “The Thread” on Yahoo! Shine, Sarah Bernard, appeared on a guest panel of comedians on the CNN “Joy Behar Show” to discuss pop culture stories of the week.
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August 2nd, 2010
A collection of some of this week’s news about the company.
Yahoo Claims comScore Underreported Its U.S. Page Views By 1 Billion Last June
(Extracted from TechCrunch, July 27, 2010)
Yahoo just put out a press release calling out comScore for seriously underreporting the site’s U.S. page views and duration metrics in its June report. Yahoo says an error skewed the numbers in the June 2010 publication pretty badly – the company claims comScore underreported its U.S. page views by more than one billion and its duration metrics by more than 850 million minutes.
Chief exec Carol Bartz also had some passive-aggressive words for the company to spare: “We believe comScore is committed to addressing the error and ensuring accurate and reliable reporting of marketplace performance. Yahoo! is fully prepared to work collaboratively with comScore to develop policies and practices to ensure the timely correction of inaccurate information,” added Bartz.
Yahoo Japan to switch to Google’s search engine
(Extracted from Reuters, July 27, 2010)
Yahoo Japan, Japan’s largest Internet portal operator, said on Tuesday it will adopt Google’s search engine instead of teaming up with Microsoft like partner Yahoo Inc…..Yahoo Inc will remain a strategic partner for Yahoo Japan and will maintain its stake in the firm, while Yahoo Japan will continue to use the Yahoo brand, the Japanese firm said in a statement.
Britain’s royals post family pictures online
(Extracted from AFP, July 26, 2010)
The British royal family has opened an account on photo-sharing website Flickr, Buckingham Palace announced Sunday, in their latest attempt to move with the times. The free-to-access site will initially contain more than 600 photographs of Queen Elizabeth II on formal engagements, pictures from palace collections and portraits of the royals as young children. It will be continuously updated.
“The Flickr photo site is the latest way in which the royal household is engaging with technological innovation,” a palace spokeswoman said.
Yahoo Executive’s Balancing Act
(Link to Forbes video, July 29, 2010)
How EVP Hilary Schneider says the key to success is confidence
David Katz, Yahoo!
(Link to CNBC video, July 23, 2010)
David Katz, Yahoo! Mobile North America VP speaks with CNBC’s Jon Fortt.
Tech-challenged like Meredith? Here’s help
(Link to The Today Show video, July 23, 2010)
The Today Show’s Meredith Vieira received a “tech makeover” from Yahoo! Web Life Editor Heather Cabot, who taught her some of the tech tricks of the trade.
Yahoo building new software infrastructure for media products
(Extracted from IDG News Services, July 27, 2010)
Yahoo is building a centralized software infrastructure across all its media products, to make development and global updates more efficient, an executive said on Saturday.
As the company builds different sites in different countries, it believes that a more powerful way of building these sites is through the use of a central code base in a cloud environment, with strong localization for each market, Jeff Kinder , Yahoo’s senior vice president for media products and solutions, said on the sidelines of a Yahoo Open Hack Day in Bangalore….A centralized code base also brings economies of scale in development and installation, Kinder said. Localized versions will benefit from innovations across the world, he said.
Yahoo Will Invest in Hackers with Good Ideas
(Extracted from IDG News Service, July 26, 2010)
Yahoo is considering investing in hackers with good ideas and technologies, a company executive said on Saturday. “We are open to many ways of having a stake in creative young companies,” said Jeff Kinder, Yahoo’s senior vice president for media products and solutions, on the sidelines of a Yahoo Open Hack Day in Bangalore…..Hackers and Open Hack Days have proven to be important sources of new ideas and technologies for Yahoo, Kinder said.
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July 30th, 2010
AUMENTANO ANCHE GLI UTENTI DEI SOCIAL NETWORK: +47% IN TRE ANNI
A luglio 2010 è salita al 39% la percentuale degli italiani che legge quotidiani online. Due anni fa, nel 2007, erano il 25%. Nello stesso periodo, sono saliti al 33% dal 14% quelli che acquistano sulla rete. È quanto risulta da un sondaggio su come sia cambiato il rapporto con il web realizzato dall’Osservatorio giornalistico Mediawatch in occasione dell’inaugurazione del suo nuovo sito (www.mediawatch.it). L’indagine – è spiegato in una nota – è stata effettuata su un campione di 1.015 persone fra i 18 e i 60 anni. La percentuale di italiani che usa social network passa dal 12% del 2007 al 59% attuale così come chi fa ricerche si sposta dal 63 all’81%. Infine chi guarda film online – sempre secondo la rilevazione – è il 35% dal 23% della precedente rilevazione, il 44% ha fiducia nelle informazioni reperite in internet (18% nel 2007) e il 21% ha fiducia nei pagamenti (9%). «Dal confronto dei dati dei due sondaggi – osserva Carlo Vittorio Giovannelli, presidente dell’Osservatorio Giornalistico Mediawatch – emerge come la fiducia degli italiani verso internet sia nettamente aumentata in questi ultimi tre anni, dall’informazione ai pagamenti, dall’intrattenimento fino ai social network. È quindi un settore che può diventare effettivamente strategico per l’editoria e le imprese dopo la “bolla” degli anni passati».
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July 29th, 2010
Bene le tipologie Display (+15,3%) e Affiliate (+8,8%), impossibile avere il dato sulla search. Dati Fcp-Assointernet relativi al periodo gennaio-giugno 2010.
Sono stati resi noti i dati relativi ai fatturati dell’Osservatorio Fcp- Assointernet del periodo gennaio- giugno 2010 raffrontati al periodo gennaio-giugno 2009. I dati sono relativi esclusivamente alle tipologie Display e Affiliate le quali registrano andamenti molto positivi rispettivamente del +15,3% per il Display e del +8,8% per Affiliate. Anche questo mese non è stato possibile accertare il dato relativo alla “Search” a causa di una mancanza di informazioni da parte di Google che non è disponibile a fornire i suoi dati. Si è così deciso di sospendere la pubblicazione del dato della tipologia “Search” in attesa di trovare una nuova modalità che consenta di accertarne il fatturato senza incorrere in valutazioni errate o arbitrarie. Carlo Poss, presidente Fcp-Assointernet, commenta: «Il sensazionale risultato del mese di giugno (in particolare il Display segna un +29,6% rispetto allo scorso anno), porta la crescita del mezzo internet ad un +14,6% medio nel primo semestre 2010. I dati sono molto incoraggianti e ci auguriamo che nel secondo semestre si possa consolidare questo trend di crescita».
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July 20th, 2010
A collection of some of this week’s news about the company.
Featured on Extra, The World Interviews David Beckham
(Link to Extra, July 15, 2010)
Terri Seymour interviews David Beckham for an Extra report on the back of the LA Galaxy soccer star’s Yahoo! Webcast interview in London, where he answered fans’ questions.
David Beckham interviewed by the world
(Link to the Daily Telegraph, July 13, 2010)
Fans from 19 different countries over five continents have interviewed David Beckham during a webcast hosted by Yahoo!
Yahoo upped to buy at Needham
(Extracted from CBS Marketwatch, July 12, 2010)
Yahoo Inc. was upgraded to a buy rating by Needham & Co. Monday morning. In a note to clients, analyst Mark May set a $20 price target on Yahoo’s shares, noting that the “risk/reward profile is now favorable, that expectations are too low, that there are positive identifiable catalysts, and that management has a renewed focus on the things value investors most value.” May had previously rated the stock as a hold.
World Cup 2010: Yahoo! beats ESPN, wins World Cup web traffic prize
(Extracted from Zennie62.com, July 12, 2010)
While watching the World Cup Soccer Final pitting Spain v. The Netherlands at The Republic in San Francisco, Yahoo!’s Cara Varni said that Yahoo! generated more World Cup Soccer online traffic than any other site, including ESPN, AOL, and the FIFA World Cup site itself.
Web Advertisers Look Beyond Search, Try to Make Ads You’ll Like
(Extracted from the Wall Street Journal, July 13, 2010)
In addition to making ads more relevant, online ad companies are hoping to make them more entertaining — or at least attention-grabbing. Consumers have become “‘desensitized’ to typical banner advertisements,” Mr. Munster writes. He says Yahoo has had success with ads with “elements that pop out at consumers beyond the standard banner box” and expects to see more ads in the future that incorporate interactive games.
Yahoo, Microsoft gain ground on Google in search
(Extracted from the Associated Press, July 13, 2010)
Yahoo Inc. and Microsoft Corp. gained a little more ground on Internet search leader Google Inc. in June, largely because of techniques that automate some search requests…..analysts consider the recent gains of both Yahoo and Microsoft to be misleading because their market shares include requests that don’t require anyone to type into a search box.
If those automated requests had been excluded, Google’s June share would have been 66.2 percent followed by Yahoo at 16.7 percent and Microsoft at 11 percent, according to a breakdown of the comScore figures by Citigroup analyst Mark Mahaney.
Gannett And Yahoo Strike Local Ad Partnership
(Extracted from paidcontent.org, July 16, 2010)
Gannett’s 81 community newspapers can hope to get a boost from a new local ad sales partnership with Yahoo. The deal also includes Gannett’s broadcasting stations, suggesting that this deal goes beyond membership in Yahoo Newspaper Consortium, which has over 800 papers.
The partnership also reflects Yahoo’s increasing focus on local ad sales and extending its APT display sales and management platform to other media companies besides newspapers.
Yahoo Begins Testing Bing Powered Results This Month
(Extracted from Search Engine Land, July 15, 2010)
This month, Yahoo will begin testing search results, both paid and organic, on live Yahoo Search queries. Yahoo said the “testing volumes will fluctuate during this period” and they will make sure to keep “paid search volume in particular kept low,” as to not impact advertisers.
YouTube And Yahoo Top Video Sites In June
(Extracted from WebProNews, July 15, 2010)
Google sites, driven by video viewing on YouTube, ranked as the top video content property with 144.5 million unique viewers, followed by Yahoo sites (44.9 million viewers) and Vevo (43.7 million viewers).
Holly Bailey
(Link to MSNBC News Live, July 10, 2010)
Yahoo! News Sr. Political Reporter Holly Bailey was featured on MSNBC discussing Levi Johnson’s apology to Sarah Palin.
Summer Headlines
(Link to ABC News Now, July 13, 2010)
Heather Cabot of Yahoo! shares their top summer searches.
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July 9th, 2010
Il 36% dei referenti dice di ricorrere all’online per cercare approfondimenti sui candidati
Tra i vari motivi adducibili all’insuccesso di un colloquio di lavoro, potrebbe esserci una foto non “sufficientemente” professionale o un profilo inadeguato postati su uno dei social network, come ad esempio Facebook. È quanto emerge da una ricerca condotta su 100 imprese italiane e 400 candidati e lavoratori, e curata da Adecco, operatore mondiale nella gestione delle risorse umane, in ollaborazione con 123people, motore di ricerca di persone in tempo reale, e Digital reputation.it, blog che offre consigli pratici su come prendersi cura della propria reputazione online. Infatti, secondo l’indagine, emerge innanzitutto che l’83% di tutti gli intervistati (hr manager, lavoratori e candidati) che hanno partecipato al sondaggio, dice di utilizzare i motori di ricerca per monitorare la propria digital reputation soprattutto Google, Facebook e 123people).
In merito alla fase di selezione e colloquio, inoltre, se è vero che un hr manager su 3 dichiara di non aver mai scartato a priori un candidato sulla base di quanto visionato online, cioè dopo aver “googlato” il nome dell’aspirante lavoratore, e quindi di non farsi troppo condizionare dalle informazioni (i cv cestinati dopo l’analisi in internet è pari all’8%), tuttavia il 36% dei referenti dice di ricorrere omunque all’online per approfondimenti e/o verifiche. Dalla ricerca emerge, infatti, che ai social network i selezionatori ricorrono prima di tutto per: effettuare controlli incrociati sui curricula, 51% delle risposte; per verificare referenze e contatti professionali (48%); per accertare eventuali attitudini professionali attraverso la partecipazione a community su skill specifiche (47%); e persino per scoprire informazioni private sui candidati (40%). Le community insomma avrebbero sostituito le “tradizionali referenze”, rappresentando un’enorme fonte di informazioni e notizie private e non, altrimenti irreperibili. E chi cerca lavoro ha la consapevolezza di essere sotto i riflettori? No, secondo il 38,5% dei referenti aziendali, che ritiene che i frequentatori dei social network si muovano online spesso senza pensare alle conseguenze sulla loro digital reputation. Tale opinione viene tuttavia smentita dal 55% dei 400 partecipanti all’indagine in qualità di candidati e lavoratori che invece sono consapevoli della rischiosità dal punto di vista professionale dell’essere presente su un social network. In primo luogo perché ritengono si possano reperire informazioni private che possono essere percepite in maniera negativa dai datori di lavoro (33,53%), oltre che far emergere contatti e passioni poco professionali (25,99%), ovvero immagini e video personali (24,8%) e per ultimo – ma non meno importante – potrebbero essere rintracciati commenti negativi personali nei confronti del proprio datore di lavoro e dell’azienda (15,67%). Più dell’88% degli intervistati, quindi, corre ai ripari prendendo provvedimenti per tutelarsi: grazie alle impostazioni sulla privacy (50,46%) ed evitando di inserire informazioni private discutibili (37,66%). Per proteggersi dalle ‘intrusioni’ di datori di lavoro e colleghi, il 26% degli intervistati preferisce non inserire informazioni sul proprio percorso di carriera, mentre il 31% ha deciso di inserirle solo sulle community professionali o in misura diversa in base al tipo di social network (29%). Privacy o meno, comunque, ai social network rinunciano in pochi (possiedono un profilo il 76% dei lavoratori e candidati e il 52% dei referenti aziendali intervistati). I più utilizzati? Al primo posto Facebook – che ottiene il 52% di preferenze da parte dei referenti aziendali e il 44% dei candidati – e LinkedIn – 42% aziende e 25% candidati. Segue Xing – scelto dal 9% dei candidati e lavoratori e 5% dei referenti delle imprese.
Posted in Online Marketing News from Italy | No Comments »
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