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Archive for September, 2010

Yahoo! News

Monday, September 13th, 2010

Internet an equalizer for people with disabilities

(Extracted from AFP, September 5, 2010)

Internet gadgets and software are creating a virtual world of equality and opportunity for a large segment of the population once marginalized due to physical or mental impairments.

“It is not about being able to do everything; it is about being able to do what you possibly can given your condition and the technology available,” said Tsaran, a project manager at Yahoo!

accessibility lab.’ Tsaran’s team at Yahoo! is devoted to getting engineers and designers to remove barriers that people with disabilities might face when visiting any of the California Internet firm’s websites.

Video Music Awards’ ad revenue surges on air, online

(Extracted from Advertising Age, September 9, 2010)

Yahoo supplemented commercials for products such as Yahoo Music and Yahoo search by co-creating an online program called Behind The Lens, giving MTV viewers and Yahoo users a peek at the making of this year’s nominated videos.

“We want to make sure consumers know Yahoo has a fantastic search product where they can find the information they know and love,” said Elisa Steele, Yahoo’s chief marketing officer. “Music is such a passion point to both of our audiences, so this is about bringing a richer experience to both of our audiences.”

Bing-Yahoo Combine For 25% Of Search Market Share: Hitwise

(Extracted from Search Engine Land, September 7, 2010)

In the first five days of its search alliance, Bing and Yahoo combined to hold just under 25% of the search engine market share. That’s according to an Experian Hitwise release just out this afternoon.

Yahoo and Bing announced that the transition to using Bing-powered organic results on Yahoo was completed on August 24th. According to today’s Experian Hitwise stats, Bing and Yahoo combined to hold 24.56% market share for the week that ended on August 28th — reflecting five days of combined search results. Individually for those five days, Yahoo held 14.32% and Bing 10.24% of all U.S. searches.

Yahoo makes its fantasy football more social

(Extracted from CNET News, September 9, 2010)

Updates from Yahoo-based fantasy football leagues will be pushed to Facebook for the first time (in addition to Yahoo’s own Yahoo Updates), with teams and leagues now “like”-able using Facebook’s ubiquitous button. That’s pretty much a no-brainer for Yahoo, considering Facebook’s dominance in all things involving communication and interaction with other humans online. That said, it doesn’t look like there will be any real interaction possible from Facebook’s end–like setting lineups or making roster moves, so in the end the Facebook integration is more just to be able to tell your friends.

It’s also launched a fantasy football Android app to accompany its existing iPhone app, and has made a handful of previously paid features free (Draft Kit and Dues Tracking among them).

Yahoo Scores Deal With Europe’s Largest TV Maker

(Extracted from WebProNews, September 3, 2010)

Yahoo announced a partnership with a major TV manufacturer this morning. Vestel, the TV manufacturer in question, is Europe’s largest.  It claims to produce 16 percent of LCD TVs made on the continent, and 25 percent of digital set-top boxes, too. That gives the organization quite a reach, and Yahoo will benefit from it in an obvious way: Vestel plans to ship Yahoo Connected TV to consumers in over 40 countries.

Rich Riley, the senior vice president and managing director of Yahoo EMEA, stated as a result, “Yahoo! is transforming the television experience for millions of consumers around the world.  Vestel’s innovative consumer electronics products combined with Yahoo!’s industry-leading Connected TV platform allow consumers to experience the Internet and television together in ways they never have before.  This is the future of television.”

Yahoo! Bangalore lab creates Web of Object to redefine search concept

(Extracted from the Financial Express, September 6, 2010)

The Yahoo! Centre of Excellence in Bangalore is focusing on redefining the concept of Web search. Currently, if one searches for Sachin Tendulkar on the Internet, one will come across links which may not be tailored for the information one is looking for. Yahoo! is trying to innovate by building a page dedicated to Sachin which utilises the firm’s resources like Yahoo! Cricket and Yahoo! News—which provide information about Sachin ranging from his latest You Tube videos and Flickr pictures to his latest tweets—and then present it to the user.

Shouvick Mukherjee, vice-president and head, Yahoo! India Research & Development, says the Internet landscape is now at a tipping point. “We are focusing on innovating verticalised search within specific categories like sports, movies and business. We are also incorporating visual search. Video and image search are already present. One can also search in vernacular languages, besides searching through sketching a map.”In the near future, search engines may be incorporated in a whole range of devices from cars and phones to television sets. Voice search—searching by just calling out the name/word—is also being improvised upon. “We plan to make the keyboard redundant in a web search. Gesture-based search is also in the labs now,” Mukherjee adds.

Breaking Campaign: Yahoo!7 Educates Market About Behavioural Targeting

(B&T Marketing & Media, September 8, 2010)

Yahoo!7 has unveiled its new trade marketing digital campaign that aims to help explain the role of behavioural targeting.

The internet giant has attempted to explain behavioural targeting in a fun and entertaining way by producing a story in the narrative, number crunching-style seen in the Will Ferrell movie Stranger than Fiction.

The two-and-a-half minute video, which was produced by Three Drunk Monkeys, features a character called Hamish carrying out his usual morning routine, and shows how Yahoo!7 uses behavioural information to increase the relevancy and effectiveness of its advertising offering.

To watch the video click here. http://au.promotions.yahoo.com/behavioraltargeting

Yahoo!’s User Interface Library Learns To Love Being Touched, Gestured At

(Extracted from TechCrunch, September 7, 2010)

Gather up a group of people who make their living through web design, and they’ll probably all agree on at least two things: A) touchscreens aren’t going anywhere, and B) designing web stuff for touchscreens sort of sucks. Native apps have, in a sense, spoiled users; with things like drag-and-drop and basic touch gesture recognition almost laughably simple to implement in native apps, web app developers are left to hack in such features themselves or risk having their app seem dated from the get-go.

Today Yahoo! is looking to make things a bit less painful with the latest release of their open-source User Interface library, YUI. Along with a laundry list of other features (see below), today’s release of YUI 3.2.0 brings support for touch events — that is, code that knows to fire the very instant something is tapped (rather than when the finger is lifted), making things that support drag-and-drop, flicking, and sliding a whole lot less of a chore to build

Today’s Consumer Price Check

(Link to The Today Show, September 10, 2010)

Laura Rowley, Yahoo! Finance columnist, was a guest this morning on NBC’s The Today Show, discussing products consumers overpay for.

Web Trends: Fantasy Football and the MTV Video Music Awards

(Link to ABC News video, September 9, 2010)

Pamela Woon, Yahoo! Trend Expert appears on ABC News to discuss Connected TV, MTV VMAs, Y! Sports, Y! Fantasy Football, and Search.

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