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Who do you want to visit your website? Which pages do you most want your website visitors to see?

Knowing your target audience will help you make important decisions such as keyword choices. It will also help you segment your site for each audience so that you can improve your sales and other goals.

Keyword research and selection is the key of a successful SEO campaign. Sites that are listings at the top of first search engine pages use top-priority keywords with a reasonable repetition and in strategic places.

These are typical factors addressed to keyword selection

  1. Keywords should be relevant, applicable, and clearly associated with your product or service
  2. Keywords should be used as allowed and accepted by the search engines (placement, colour)
  3. Keywords should not be too long ranging from 1 to 5 words.
  4. Keywords should not be utilized too many times on a page (frequency, density, strategic distribution)
  5. Keywords researches should be find using appropriate and reliable tools
  6. Keywords selection must keep in mind the rule volume vs. conversion rate.

The competitor analysis helps to identify other websites appearing for the same keywords. eClicks can then assess how best to increase the client's website position above the competition.

Costs

The costs for Keyword selection and Competitor analysis can vary depending on the business and its competition. Please contact us if you want to obtain successful keywords.

For other SEO services costs please check out our SEO Costs page

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