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The below Marketing Dictionary is a glossary of useful marketing terms you may need when you hire a SEM agency, a SEO professional or when you are studying Marketing. To move more quickly to the topic you are interested in, select one of the following letters:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Advertising network
Advertising network refers to an infomediary, which serves between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites. Increasingly Ad networks are companies that pay software developers as well as web sites money for allowing their ads to be shown when people use their software or visit their sites. It also refers to a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run- of-category and run-of-network buys.Affiliate marketing
Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors and various types of affiliates/ publishers who utilize a number of different methods to advertise the products and services of their merchant/advertiser partners.Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.
Blog
A blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) and are part of a wider network of social media. Micro-blogging is another type of blogging which consists of blogs with very short posts.Banner
A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other message. Banner-making is an ancient craft. The word derives from late Latin bandum, a cloth out of which a flag is made (Latin banderia, Italian bandiera). German developed the word to mean an official edict or proclamation and since such written orders often prohibited some form of human activity, bandum assumed the meaning of a ban, control, interdict or excommunication. Banns have the same origin meaning an official proclamation, and abandon means to change loyalty or disobey orders, semantically "to leave the cloth or flag".
Click-Through
The action of clicking on a Web site hyperlink to view the content connected to it - for example, clicking on an advertising banner to go to the advertiser's site. Some online advertisers pay on a per-click-through, rather a per-impression, basis.Conversion Rate
In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a white paper, or some other measureable action.Cost Per Action/Acquisition
Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from a direct response advertiser's point of view. An advertiser only pays for the ad when an action has occurred. An action can be a product being purchased, a form being filled, etc. (The desired action to be performed is determined by the advertiser.) Google has incorporated this model into their Google AdSense offering while eBay has recently announced a similar pricing called AdContext.CPM/Cost per thousand
It is the price for reaching a thousand people or impressions with an advertising campaign.
Deep Linking
Deep linking, on the World Wide Web, is making a hyperlink that points to a specific page or image on another website, instead of that website's main or home page. Such links are called deep links.Description Tags
It is a HTML tag used by Web page authors to provide a description for search engine listings.
E-mail marketing
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Adding advertisements in emails sent by other companies to their customers.
Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)
Email spam
E-mail spam, also known as bulk e-mail or junk e-mail is a subset of spam that involves sending nearly identical messages to numerous recipients by e-mail. A common synonym for spam is unsolicited bulk e-mail (UBE). Definitions of spam usually include the aspects that email is unsolicited and sent in bulk. UCE refers specifically to Unsolicited Commercial E-mail.
Favicon
A favicon (short for 'favourite icon'), also known as a website icon, a page icon or an urlicon, is an icon associated with a particular website or webpage. A web designer can create such an icon, and many recent web browsers can then make use of them. Browsers that support favicons may display them in the browser's URL bar, next to the site's name in lists of bookmarks, and next to the page's title in a tabbed document interface.Forum
Message board on the Internet focused on a particular subject, facility on the Internet to hold discussions (Internet, Computers).
Generic Keyword
A term that is generic and refers to an high volume search over a Search Engine.
A generic term that is different from a specific one( i.e. "Hotel" vs "Milan Hotel city center", "Loan" vs "Cheap Loan Dublin").
A generic term that is different from a specific one( i.e. "Hotel" vs "Milan Hotel city center", "Loan" vs "Cheap Loan Dublin").
HomePage
The homepage is the URL or local file that automatically loads when a web browser starts and when the browser's "home" button is pressed. The term is also used to refer to the front page, web server directory index, or main web page of a website of a group, company, organization, or individual. In some countries, such as Germany, Japan, and Korea, the term "homepage" commonly refers to a complete website (of a company or other organization) rather than to a single web page.HTML Banner
It is a banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.
Impression
It is a unit of Web measurement that indicates when a user views a Web page or online advertisement.Internet Marketing
Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.Inbound Links
An inbound link is a hyperlink transiting domains. Links are inbound from the perspective of the link target, and conversely, outbound from the perspective of the originator. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO).
JavaScript
Scripting language developed by Netscape and used to create interactive Web sites.
Keyword
A keyword is a word or concept with special significance, in particular any word used as the key to a code or used in a reference work to link to other words or other information. It may also mean: Keyword (computer programming), an identifier in a computer language that indicates a specific command Keyword (linguistics), a word that occurs with unexpected frequency in a text Keyword (Internet search), a word used to find useful results in internet searches Smart keyword, shortcut for bookmarks in Firefox.Keyword Density
Keyword density is the percentage of words on a web page that match a specified set of keywords. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Due to the ease of managing keyword density, search engines usually implement other measures of relevancy to prevent unscrupulous webmasters from creating search spam through practices such as keyword stuffing.Keyword Marketing
Putting your message in front of people who are searching using particular keywords and keyphrases.Keyword Research
Keyword research is the most effective technique used by SEO during search engine optimization. Keyword research helps webmaster to target keywords which brings more traffic to their sites. Now days there are so many tools gives search count per keywords and according to search count SEO determine keyword popularity and target those keywords in content and Meta tags. There are so many keyword research tools available for keyword research. Which help web master to get information about query search by visitors on search engines and popularity of the keyword. Once keyword research is done web master decide which keywords are important to target for their sites. Here I tried to give one best example for keyword research. One website related to flower selling in New York, keyword research for that site. Here is some keyword which got from keyword research tool:Flower
Flower in New York
Buy flower
Buy flower in New York and many more
Keyword Stuffing
Keyword stuffing is considered to be an unethical Search Engine Optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in Meta tags may explain why many search engines no longer use these tags. Keyword stuffing is used to obtain maximum search engine ranking and visibility for particular phrases. A word that is repeated too often may raise a red flag to search engines. In particular, Google has been known to delist sites employing this technique, and their indexing algorithm specifically lowers the ranking of sites that do this.Keyword Tag
META tag used to help define the primary keywords of a Web page.
Link Checker
Tool used to check for broken hyperlinks.Link Popularity
Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.Link Text
The text contained in (and sometimes near) a hyperlink.
Manual Submission
Adding a URL to the search engines individually by hand.Meta-search Engine
A meta-search engine is a search engine that sends user requests to several other search engines and/or databases and returns the results from each one. Meta search enables users to enter search criteria once and access several search engines simultaneously. Since it is hard to catalogue the entire web, the idea is that by searching multiple search engines you are able to search more of the web in less time and do it with only one click.Meta Tag Generator
Tool that will output META tags based on input page information.Meta Element
Meta elements are HTML or XHTML elements used to provide structured metadata about a web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
Navigation
That which facilitates movement from one web page to another web page.
Outbound Link
A link to a site outside of your site.
Pay Per Click (PPC)
It is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.Pay Per Sale
Online advertising payment model in which payment is based solely based on qualifying sales.
Quantitative Marketing Research
Marketing research that can be quantified; the collection of data that can be expressed in numerical terms.
Reciprocal Link
A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites became an important part of the search engine optimization process thanks to the link popularity algorithm PageRank employed by Google, which ranks websites for relevancy dependent on the number of links that led to a particular page and the anchor text of the link.
Search Engine
A search engine is an information retrieval system designed to help find information stored on a computer system. Search engines help to minimize the time required to find information and the amount of information which must be consulted, akin to other techniques for managing information overload. The most popular form of a search engine is a Web search engine which searches for information on the public World Wide Web. Other kinds of search engines include enterprise search engines, which search on intranets, desktop search engines, and mobile search engines.Search Engine Results Page
A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.SEO (Search Engine Optimization)
Process of choosing targeted keyword and phrases related to a website intended to improve the ranking of the website in search results from search engines.Search engine submission
Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet.Spam
To indiscriminately post information -- often of an irrelevant or commercial nature -- to multiple newsgroups or e-mail recipients. Derived from an old Monte Python sketch, "Eggs, spam, spam, spam, bacon and spam."
Text Ad
Advertisement using text-based hyperlinks.Text Link Exchange
Network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.Title Tag
HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
Unique Visitor
A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size, equivalent to the term "Reach" used in other media.URL
Universal Resource Locator; an identifying address that specifies the unique location of an Internet resource. It may include a host name, domain name, a directory path name, and a file name (e.g., http://host.domain.com/path/file.html).Usability (Web Site Usability)
The study of design and architecture factors that affect a user's ability to successfully perform tasks and solve problems on a Web site. Usability testing frequently involves giving users well-defined tasks and evaluating how different Web site designs enhance or hamper their ability to complete tasks effectively. The test results are then used to improve the usability of the Web site for a specific audience (or audiences). For an example of a usability factor, see action-to-reward.
Viral Marketing
A marketing technique in which some feature of a product or service encourages users to contact other people with information about the product or service, in effect turning users into free marketers. The way the product or service spreads through the popular mimics the behaviour of a virus, hence the name; emailing has exploded its use. Some feature of a product or service encourages users to contact other people with information about the product or service, in effect turning users into free marketers. The way the product or service spreads through the popular mimics the behaviour of a virus, hence the name; now enhanced by the use multiple emailing; word of mouth.
Web Browser
A web browser is a software application that enables a user to display and interact with text, images, videos, music and other information typically located on a Web page at a website on the World Wide Web or a local area network. Text and images on a Web page can contain hyperlinks to other Web pages at the same or different website. Web browsers allow a user to quickly and easily access information provided on many Web pages at many websites by traversing these links. Web browsers format HTML information for display, so the appearance of a Web page may differ between browsers.Web Design
Web design is a process of conceptualization, planning, modelling, and execution of electronic media content delivery via Internet in the form of Mark-up language suitable for interpretation by Web browser and display as Graphical user interface (GUI). The intent of web design is to create a web site -- a collection of electronic files that reside on a web server/servers and present content and interactive features/interfaces to the end user in form of Web pages once requested. Such elements as text, bit- mapped images (GIFs, JPEGs, PNGs), forms can be placed on the page using HTML/XHTML/XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) requires plug-ins such as Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web page by using HTML/XHTML tags.Web Directory
A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. A web directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. The categorization is usually based on the whole web site, rather than one page or a set of keywords, and sites are often limited to inclusion in only one or two categories. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for fitness.Web Hosting Service
A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own websites accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data centre. Webhosts can also provide data centre space and connectivity to the Internet for servers they do not own to be located in their data center, called collocation.Web site usability (see Usability)
Website
A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML, that is almost always accessible via HTTP, a protocol that transfers information from the Web server to display in the user's Web browser. All publicly accessible websites are seen collectively as constituting the "World Wide Web".Whois
WHOIS is a TCP-based query/response protocol which is widely used for querying a database in order to determine the owner of a domain name, an IP address, or an autonomous system number on the Internet. WHOIS lookups were traditionally made using a command line interface, but a number of simplified web-based tools now exist for looking up domain ownership details from different databases. Web-based WHOIS clients still rely on the WHOIS protocol to connect to a WHOIS server and do lookups, and command-line WHOIS clients are still quite widely used by system administrators.
We have no terms starting with the letter -X- yet.
Yahoo!
Yahoo! Inc. is an American public corporation and global Internet services company. It provides a range of products and services including a web portal, a search engine, the Yahoo! Directory, Yahoo! Mail, news, and posting. It was founded by Stanford University graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 2, 1995. The company is headquartered in Sunnyvale, California.
We have no terms starting with the letter -Z- yet.
For a more exhaustive view of terminology please refer to the following links:
http://www.marketingterms.com/dictionary/
http://www.buseco.monash.edu.au/mkt/dictionary/
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