Seach Engine Optimisation (SEO) - More Information
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What exactly is SEO?
On the web are billions of pages. After a search over search engines like Google, only a small number of these pages appear on the first page of natural/organic listings. SEO is the road to follow in order to obtain results over the natural listings without depending only from sponsored listings (PPC).
Search Engine Optimization (SEO) services includes a wide variety of tasks that improve a website's appearance on search engines. SEO should be considered when designing a website so that it ranks highly in the search engines when someone searches for specific keywords or phrases related to your website.
In order to improve your visibility over the search engines SEO professionals consider the following factors:
Meta Tags- Page titles and headings
- Keyword Density
- Page Rank
- Content Issues
- URLs
- Navigation & internal linking
- Link Building
- Social Media Marketing
- Exchanging Links
At eClicks our SEO professionals will review your websites taking in to consideration all of the above factors and more. This is the first step of SEO that at eClicks we call Website SEO Audit
Why SEO?
There are many good reasons to pursue SEO for your website. SEO, in fact, is an effective marketing strategy to many web sites who want to attract more visitors with limited budget.
Here some of the reasons to use SEO
1 - Increase presence and traffic
In 2008 Surveys show that 67% of people use internet to search for local business and that 80% of those searchers go on to make a purchase from a local business. This means that a considerable percentage of potential customers will try to locate a service or product by means of a search engine. In addition, only 9% of users look beyond the top 10 results from a search.
Having said that, a good SEO strategy can help the position of a website over the search engines in order to receive more visibility, clicks and traffic and so into more sales.
2 - Cost-effective
SEO is both for companies and independent professionals one of the cheapest and most cost-effective marketing strategy to promote a website.
3 - Target potential customers
Appearing in the first page of the search engine like Google and Yahoo is a source of potential customers for a website. SEO is a targeted strategy. Traffic originated from Google, Yahoo! and MSN is formed by users with a specific interest in the product or service promoted in a website.
4 - Increase Opportunities
SEO gives more visibility opportunities to small and middle size companies. While small companies and start-up businesses may have difficulties affording advertising campaigns over TV, radio and newspapers they might be able to afford a basic website design optimized for search engines that will give them a good positioning on the web. In this way they can compete for new customers with larger companies.
5 - Natural listings VS Sponsored listings (PPC)
In 2008, surveys show that only 28% of all search engine users click on sponsored listings. This means up to two times as many people prefer to click on the organic listings (known as well as natural listings).
In 2008 researches show that top 10 placement in Google takes 75% of the organic listings clicks.
How long does SEO take?
This is one of the most common questions people ask when they contact eClicks - “How long until I see results for my website?"
The SEO process includes a lot of waiting: waiting for search engines to visit your site, waiting for webmasters and bloggers to link to you, waiting that your HTML requests are completed by others inside your organization. Nobody likes to wait, but believe it or not SEO requires waiting and lot of patience. With SEO you could see ranking improvements within days or months. This depends on a wide numbers of factors.
eClicks approach will take more or less three months (but this depends a lot on your website, product, service, market, industry sector, competitors and other factors). After three months of eClicks plan, your website will have a strong foundation of effective-minded optimization. Your SEO campaign will be growing along and becoming more specific to your needs and targets. You will have smart analysis in place to determine which strategies are working and which are not so that you will focus your efforts in directions that are working for you.
Useful Tools
Google Trends - Affiliation program to some SEO products (keyword research tool, linkbuilding, etc)
Domain Registration Search - Provides domain name registration information on any website.
IP Checker - Tool that allows you to check who your link partners are.
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